At 'SINCE 96,' our mission is to create quality products that stand the test of time. Rooted in family-owned craftsmanship from Nepal, we are committed to offering enduring style for all generations, from teens to the young at heart.

We take pride in producing apparel that is made to last, providing warmth and comfort throughout diverse climates. Our brand is a beacon of simplicity and positivity, rejecting fast fashion trends in favor of enduring, timeless pieces.

Our vision is to be your go-to source for clothing that combines quality, style, and sustainability. 'SINCE 96' is your trusted choice for cozy sweatshirts and fleece hoodies, crafted with care and designed to uplift your everyday fashion without compromising durability or ethics.

-Ashmita & Sohail